The brands we
stake our name on.
Six makers, decades of pedigree between them. We carry the few that survive the fight — here’s what each one does best.
Est. 19957 models
Machined 6061-T6 billet reels with patented carbon drag and M.C. cast control. The benchmark for sealed-drag stopping power.
Shop Avet reels
Est. 19495 models
Proprietary Hercules composite blanks — incredible lifting power without the weight. Built to IGFA class.
Shop Seeker rods
Est. 20084 models
Toray carbon blanks tuned for vertical, slow-pitch and popping — fast-loading, hook-driving, reef-stopping.
Shop OTI rods
Est. 19855 models
There is a reason Bad Company use Winthrop. Patented adjustable butts, roller tops, gaffs and terminal hardware engineered to take the extreme.
Shop Winthrop Components
4 modelsPremium materials, purpose-driven design, and uncompromising performance for anglers who demand more from their gear.
Shop Tempest rods
9 modelsThe ultimate in spinning and jigging technology from Taiwan. Monster-class spinning reels and PE-rated jigging rods — twin-drag and turbo-knob builds for anglers hunting the biggest fish on the water.
Shop JMaster reels